Privacy Policy

1. Introduction

Mike Debutte (“we,” “us,” or “our”) operates this website (debutte.com) as an AI and digital marketing consultancy based in Ottawa, Ontario, Canada. We are committed to protecting your privacy and ensuring the security of any personal information you share with us.

This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA), Canada’s federal privacy law, and applicable Ontario privacy legislation.

2. Information We Collect

We collect personal information that you voluntarily provide to us when you:

• Submit an inquiry through our contact form or AI chatbot
• Email us directly at mike@debutte.com
• Book a consultation or request services
• Engage with our content or marketing communications

The types of personal information we may collect include your name, email address, phone number, business name, and any other details you choose to share regarding your project or inquiry.

3. How We Use Your Information

We use your personal information for the following purposes:

• To respond to your inquiries and provide consultancy services
• To communicate with you about projects, proposals, and deliverables
• To send relevant marketing communications (with your consent)
• To improve our website, services, and client experience
• To comply with legal obligations and protect our legitimate interests

We will only use your personal information for the purposes for which it was collected, unless we obtain your consent or are required by law to use it for another purpose.

4. Legal Basis for Processing (PIPEDA)

Under PIPEDA, we rely on the following legal bases for processing your personal information:

• Consent: Your explicit consent when you submit forms or request services
• Contract: Processing necessary to fulfill a contract or agreement with you
• Legitimate Interest: Operating and improving our business and services
• Legal Obligation: Compliance with applicable laws and regulations

5. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following limited circumstances:

• Service Providers: With trusted third-party service providers who assist us in operating our website or conducting our business (e.g., email delivery services), subject to strict confidentiality agreements
• Legal Requirements: When required by law, court order, or governmental regulation
• Business Transfers: In connection with a merger, acquisition, or sale of assets, with appropriate safeguards

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit using industry-standard TLS/SSL protocols
• Secure storage practices with access limited to authorized personnel
• Regular review of our information collection, storage, and processing practices

While we strive to use commercially acceptable means to protect your personal information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.

When your personal information is no longer required, we will securely delete or anonymize it in accordance with applicable laws and our data retention policies.

8. Cookies and Tracking Technologies

Our website may use cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and understand where our visitors are coming from. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent.

We do not use invasive tracking technologies or third-party advertising cookies. Any analytics we employ are focused on improving website performance and user experience.

9. Your Privacy Rights

Under Canadian privacy law, you have the following rights regarding your personal information:

• Right to Access: Request a copy of the personal information we hold about you
• Right to Correction: Request that we correct any inaccurate or incomplete information
• Right to Withdraw Consent: Withdraw your consent for certain processing activities
• Right to Complain: File a complaint with the Office of the Privacy Commissioner of Canada if you believe your privacy rights have been violated

To exercise any of these rights, please contact us using the information provided in Section 12. We will respond to your request within a reasonable timeframe and in accordance with applicable law.

10. International Data Transfers

As an Ottawa-based consultancy, our primary operations and data storage are within Canada. However, some of our service providers may process data outside of Canada (including in the United States). When we transfer your personal information internationally, we ensure appropriate safeguards are in place to protect your data in accordance with PIPEDA requirements.

11. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately, and we will take steps to delete such information.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

You may also contact the Office of the Privacy Commissioner of Canada at:

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. Any changes will be posted on this page with an updated effective date. We encourage you to review this Privacy Policy periodically.

For significant changes that materially affect how we handle your personal information, we will make reasonable efforts to notify you directly, such as by posting a prominent notice on our website or sending an email notification.

14. Governing Law

This Privacy Policy and any disputes arising from it are governed by the laws of the Province of Ontario and the federal laws of Canada applicable therein, including PIPEDA. Any legal action or proceeding relating to this Privacy Policy shall be brought exclusively in the courts of Ontario.